Plenty of caterers run both sides and market them as one thing. Same website, same photos, same pitch, with a corporate page bolted on somewhere. It is understandable, because it is the same kitchen and the same trucks. It is also why one of the two sides is usually underperforming.
The buyers could not be more different
A couple planning a wedding is buying once in their life. They are emotional about it, they research for months, they read reviews obsessively, and they are making the decision with at least one other person who has opinions. Price matters, but reassurance matters more.
An office manager booking quarterly lunches is buying repeatedly, deciding in an afternoon, and cares about exactly two things. Will it show up on time, and will it be right. They are not going to read your story page. They want to know you will not embarrass them in front of leadership.
"One buys once and needs reassurance. The other buys constantly and needs reliability."
Which means the marketing splits too
Wedding work lives where couples look. Directories, local search, Instagram, reviews, planner and venue relationships. It is a long consideration window, so the job is to stay visible and look trustworthy for months.
Corporate work is closer to B2B. It is outreach, relationships, being easy to reorder from, and staying on somebody's short list. Almost none of it happens on Instagram, and no amount of beautiful tablescape photography wins it.
The practical version
- Separate pages, not one page with two paragraphs
- Separate photography, because a boardroom lunch does not photograph like a reception
- Separate proposals, because the corporate one should be faster and plainer
- Separate follow up rhythms, because one is months and one is days
Why it is worth the effort
Corporate is what smooths out the calendar. Weddings cluster in a few months and then leave you with a spring you have to survive. Standing corporate accounts book in the gaps and they book again without you having to win them each time.
Most caterers know this and still market only the pretty half, because weddings are more fun to photograph. Serious marketing for catering companies means giving the boring, profitable half its own real effort.