Retail + Foodservice Placement

We take it to the signature.

A scoped program for makers who don't need more marketing, they need more accounts. Target list to signed agreement, then we keep working the relationship so it grows instead of stalling after the first order.

Pick your side of the kitchen door
Restaurants, Bars + Cafés Food + Beverage Brands Catering, Events + Rentals Food Distributors Equipment + Supply

What the Program Covers

01 · Target List & Fit
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Who to pitch, in what order, and who to skip. A short list of accounts you can service beats a long one that burns your credibility in the first month.

  • Account Research
  • Priority Sequencing
  • Capacity Check
  • Territory Planning
02 · The Pitch Package
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Everything a buyer or chef needs to say yes without a second meeting: the sell sheet, the pricing story, the sample program, and the one-line reason you're worth the shelf space you're asking for.

  • Sell & Line Sheets
  • Pricing Story
  • Sample Program
  • Buyer Presentation
03 · Outreach & Meetings
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We run the conversations. Introductions, follow-up, the second and third touch most makers never get around to, and the meeting itself when you want us in the room.

  • Buyer Outreach
  • Meeting Coordination
  • Follow-Through
  • Objection Handling
04 · To the Signature
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We work it to a signed agreement, terms conversations, paperwork wrangling, and keeping the deal from dying in somebody's inbox. That's where our part of the transaction ends.

  • Terms Support
  • Paperwork Coordination
  • Deal Follow-Through
05 · Launch & Sell-Through
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An account that doesn't move is an account you lose at the next review. Demos, shelf and menu support, local press, and the marketing that makes the reorder automatic.

  • Demos & Sampling
  • Local PR
  • Shelf & Menu Support
  • Launch Campaigns
06 · Account Growth
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The easiest new business is more business from someone who already said yes. More SKUs, more locations, better placement, standing orders.

  • SKU Expansion
  • Multi-Location Rollout
  • Relationship Management
  • Reorder Programs

How It Runs

01

Qualify

We pressure-test whether you're ready, capacity, margin, packaging, freight. If you're not, we fix that first. Landing an account you can't fill is worse than not landing it.

02

Pitch

Target list, pitch package, and outreach. We run the process and keep you in the loop rather than handing you a folder and wishing you luck.

03

Sign, then grow

We work it to signature, support the launch so the product moves, and keep working the relationship afterward.

Why Saucy · Placement

Most agencies hand you a sell sheet and wish you luck.

We run the process to a signed account, and we're already the marketing agency for the kind of business sitting on the other side of the table. We know what a chef opens, what a specialty grocer's buyer cares about, and what gets a sample thrown away.

Placement Program FAQ

What exactly do you do, and what don't you do? +

We build the pitch, identify and approach the accounts, run the conversations, and work the deal to a signed agreement, then support the launch and keep growing the relationship. We do not do distribution: no warehousing, no freight, no route logistics, no stocking shelves. You end up with a signed account, not an operations problem we've handed back to you.

Are you acting as our broker? +

We do the front half of what a broker does, finding accounts, pitching, and working the deal to signature, without the distribution side. How that's structured and compensated is something we set out clearly in the agreement before any work starts, because it matters and it varies by category.

Do you guarantee placement? +

No, and be cautious of anyone who does. What we commit to is the process, the materials, the outreach, and honest reporting on how it's landing. If a category or a target list isn't working, you'll hear it from us early rather than at the end of a contract.

We make beer, wine, or spirits. Does this work the same way? +

Not identically. Beverage alcohol moves under state three-tier rules, and what an outside party can do to solicit retail accounts varies significantly by state and license type. We'll scope alcohol engagements around what's permissible where you operate, and we'd want your counsel or state regulator confirming the structure before we start.

What if we land an account we can't fulfill? +

That's the failure mode we design against, which is why the first phase is a capacity and margin check rather than a target list. Blowing a first order with a buyer is much harder to recover from than starting a quarter later than you wanted to.

How long does it take? +

Specialty and independent accounts can move in weeks. Regional chains and distributor conversations run on their own calendar, category resets, buying windows, and review cycles , and can take several months from first contact. We'll tell you which one you're in before you commit.

Ready to be in more places?

Let's figure it out